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PRESS RELEASE |
Exclusive Prison Break: Season Three DVD Page on ARTISTdirect.com(http://www.artistdirect.com/prisonbreak/) SANTA MONICA, CA – August 12, 2008 – ARTISTdirect, Inc. (www.artistdirect.com), the premier Internet resource for music and entertainment news and artist information, has partnered with M80, a social media marketing and online publicity company, to promote the release of FOX’s Prison Break: Season Three on DVD and Blu-Ray. To coincide with the August 12 release date, ARTISTdirect will launch www.artistdirect.com/prisonbreak/, a customized site featuring Prison Break video clips (including an ARTISTdirect exclusive), show stills, and other dynamic material which users can interact with. The fan-friendly site allows users to learn more about cast members and the show’s premise, and, in addition, links to ARTISTdirect.com so that consumers may purchase Seasons One, Two, and Three. Visitors to the site may enter to win a copy of the Prison Break: Season Three box set, of which there are five available for giveaway. Those who sign up may also choose to receive ARTISTdirect’s e-mail newsletter, a weekly mailing containing the latest in music and movie news, exclusive talent interviews, and website highlights. Prison Break is an action-drama series which has aired on FOX since 2005. The show is a fan and critical favorite starring Wentworth Miller, Dominic Purcell, William Fichtner, and other esteemed screen actors. Season Three sees its protagonist, Michael Scofield (Miller), imprisoned once again and harrowed with the task of breaking out with the help of fellow inmates. ARTISTdirect is excited to partner with M80 on this promotion, which highlights the best of ARTISTdirect’s compelling editorial content, in addition to serving as an effective marketing tool which appeals to a very targeted demographic. The page is specific in aim and search engine optimized, allowing for a wider audience to discover it and learn about the DVD release. ARTISTdirect will also publish an exclusive review of the box set, providing users with useful information and further bolstering the online profile of the show. Partnerships such as this one are appealing from editorial, promotional, and traffic driving standpoints, while fostering positive relationships and featuring truly unique content which a web audience will enjoy. Be sure to visit www.artistdirect.com/prisonbreak/ for the full experience.
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Contacts mPRm Public Relations for ARTISTdirect Stephanie Vanderholm, 323-933-3399 ext. 4252 svanderholm@mprm.com |